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Synthetic Intelligence for Freight

See the signal.
Skip the noise.

Generic AI was trained on the internet.
Ours was trained on freight.

PulseCargo™ is the Synthetic Intelligence layer for your TMS. Container anomaly detection, charge audit, conversational Q&A, and a fully white-labeled customer portal — engineered for freight forwarders, not retrofitted from chatbots. Live on CargoWise today. More TMS integrations coming.

15
Languages, native
Multi-lingual portal — pick yours
100%
Tenant isolation
per-tenant SQL Server DB
<1hr
CargoWise integration
eAdaptor or read-only SQL
Zero
CRITICAL audit findings
61 controllers, ~140 endpoints reviewed
How It Works

From PO to payment — nothing hidden

PulseCargo connects to your TMS — starting with CargoWise — and surfaces what matters: anomalies, exceptions, opportunities, risks. Real-time, every shipment, every charge.

01

Connect

Real-time integration with your TMS — CargoWise live today via eAdaptor and SQL CDC, more TMS systems on the roadmap. Live in days, not months.

02

Surface

Nineteen named Pulse modules read your operational data and surface what matters — container exceptions, rate variances, document fields, plain-English answers, shipment narratives, automated workflows.

03

Decide

Embedded Power BI dashboards, conversational chat, and audit-ready exports. Your team acts, your customers stay informed.

04

Brand

Your logo, colors, terminology, and language — on a white-labeled customer portal that your customers think you built.

Multi-Lingual Portal

15 languages, native, out of the box.

A US shipper with suppliers in Turkey, China, Vietnam, and India can have every party transacting on the same portal in the language that works for them. Turkish notifications for the Istanbul supplier. Chinese milestones for the Shanghai factory manager. Vietnamese exports for the partner in Ho Chi Minh City. The Delhi team in Hindi. Zero disconnects. Zero misunderstandings. Zero "lost in translation" email threads.

Synthetic Intelligence chat responds in each user's language. Notifications, exports, system labels, milestone codes — all localized. The same record, in every supplier's native tongue, flawlessly.

The site and the portal auto-detect each visitor's locale on first load. A visitor from Beijing lands on Chinese, a visitor from Paris on French, a visitor from São Paulo on Portuguese — no menu hunt, no settings page. After a user signs in and picks a language for themselves, that choice persists to their profile in the database and follows them across every device they ever log in from.

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What We're Built For

Built for what freight actually needs.

Trust, operations, and brand — three rows that map directly to what forwarders evaluate us on.

Built for Trust
🔐

Tenant Isolation

Three-layer enforcement at the database level.

  • Per-tenant SQL Server database isolation
  • EF Core query filters + Azure SQL RLS
  • Per-tenant Azure Blob storage
  • SOC 2 / ISO 27001 aligned
  • Audit log on every action
📊

Synthetic Intelligence

Nineteen modules engineered for freight, not retrofitted from chatbots.

  • Container exception detection
  • Rule-based charge audit
  • Conversational Q&A
  • Carrier scorecards
  • Multi-provider AI
🛡

Data Governance

Their data. Their portal. Their rules.

  • Per-tenant SQL Server database isolation
  • Configurable retention policies
  • Scheduled CSV/JSON/XLSX exports
  • Software escrow available
  • Leading compliance frameworks tracked
Built for Logistics
🔌

Native CargoWise Integration

Live data from CargoWise One — no spreadsheets, no overnight imports.

  • eAdaptor push notifications (real-time)
  • Direct CW SQL sync via Hangfire
  • Universal XML ingest endpoint
  • Multi-company & branch RLS — inherits CargoWise permission sets
  • Per-tenant sync schedules & hard-reset
  • No file drops, no FTP, no middleware
🕸

Pulse Trace

See every link in the supply chain — visually, in one click.

  • Interactive shipment relationship graph
  • Walks Order → Container → Customs → ISF → Invoice
  • Permission-aware node visibility
  • Drill into any node from any anchor
  • Built for ops, not data scientists
⚙️

Pulse Flows

Automate your operations without writing code.

  • Trigger-based workflow engine
  • Webhook actions to any external system
  • Tool calling for AI-driven branches
  • Per-tenant flow library
  • Pending-confirmation gates for human-in-the-loop
Built for Your Brand

Pulse Portal

Your brand. Your domain. Your customer experience.

  • Per-tenant logo & theme
  • Custom domain support
  • Branded login & transactional emails
  • Your forwarder — never “PulseCargo” — in the customer’s view
  • Configurable navigation & modules per client
📦

Container Utilization Analytics

Stop shipping air. Catch overweight loads before they cost you.

  • Weight & volume utilization on every container
  • Overweight alerts with capacity context
  • Monthly trend charts
  • Top underutilized lanes report
  • CSV export for procurement review
📑

Pulse Views

Build the view your team needs. Schedule it. Done.

  • Custom saved views per module
  • Custom fields with type-aware filters
  • Scheduled CSV / Excel exports
  • Share views across your client base
  • No report-writer required
Synthetic Intelligence Engine

Generic AI was trained on the internet.
Ours was trained on freight.

Synthetic Intelligence is engineered intelligence — purpose-built for freight, not retrofitted from chatbots. PulseCargo sits on top of your TMS the way Power BI sits on top of a data warehouse. Nineteen purpose-built modules read your operational data in real time and surface what matters: anomalies, exceptions, opportunities, risks — and automate what your team was handling by email. Live on CargoWise today; built TMS-agnostic for tomorrow.

  • ✓ Pulse Chat — conversational Q&A with TMS milestone humanization
  • ✓ Pulse Trace — natural-language shipment narrative across linked entities
  • ✓ Pulse Watch — container exceptions: late gate-in, missed delivery, per-diem risk
  • ✓ Pulse Audit — flags rate variances against contracts (line-level math, multi-currency on the roadmap)
  • ✓ Pulse Score — performance by lane, mode, season
  • ✓ Document Extraction (Dox) — structured fields from BOLs, CIs, packing lists
  • ✓ Pulse IQ — per-shipment timeline aggregating anomalies, audit findings, reconciliation diagnostics
  • ✓ Pulse Flows — visual workflow builder, trigger → LLM → tool call → audit (visual builder rolling out)
ROI Calculator

How much could you save?

Plug in your shipments, platform spend, and team hours — see your estimated annual savings in seconds. No signup required to see the number.

~$275K/year
Example estimate for a 5-person team running 150 shipments a month. Yours depends on your data — the calculator shows it live.
Calculate your savings →
Multi-Modal Coverage

Ocean, air, road, rail — one platform.

Real-time tracking across freight modes. Built TMS-agnostic. Live on CargoWise today, more TMS systems coming.

SHA Shanghai LGB Long Beach LIVE · 147 CONTAINERS ETA 14d 6h DEMURRAGE RISK · 2 CTNRS MAEU · BOOKING

Ocean Freight

Container tracking, port milestones, transit-time anomalies, demurrage alerts. ETA prediction by lane and carrier.

HKG Hong Kong LAX Los Angeles AWB 297-12345678 · LIVE ETA 14h 22m FUEL SURCHARGE +12% VS CONTRACT CX · CARRIER FEED

Air Freight

AWB tracking, hub-to-hub visibility, carrier ETA surfacing, cost variance detection across major air freight routes.

Why this exists

Built by an operator who's lived inside the systems freight forwarders depend on.

PulseCargo wasn't designed in a software vendor's lab. It was built by a 20-year operations and technology executive who scaled freight businesses, owned and ran multi-million-dollar operations, and watched the same pain points surface every single year.

Operations teams pulling reports manually for 10+ hours a week. Cost anomalies hidden in invoice batches. Customers asking for digital experiences that match Amazon. Generic AI tools that can't tell you why an invoice is wrong. PulseCargo is what an operator builds when they get tired of those problems being unsolved.

Read the founder story →
Supply chain from factory to warehouse
White-Label Branding

Your brand. Your portal. Your customer relationship.

Per-tenant logo, colors, terminology, and custom slogan. The customer-facing portal carries your brand, not ours. Your customers think you built it.

  • ✓ Custom logo, colors, favicon
  • ✓ Per-tenant terminology (rename "PO" to "Order" or "Consignment")
  • ✓ Custom tagline in portal headers and emails
  • ✓ Custom domain (Coming Soon)
Document Intelligence · Pulse Dox

Stop re-typing the master bill. Let the machine read it.

Every shipment still arrives as paper — a master bill, a house bill, a commercial invoice, a packing list. Today a person opens each PDF and re-keys thirty-plus fields into the TMS by hand. Pulse Dox reads the document and writes the structured fields for you: shipper, consignee, notify party, vessel and voyage, container and seal numbers, marks, weights, and HS lines.

Extract

Master bills, BOLs, commercial invoices, packing lists → structured TMS fields.

Reconcile

Flag mismatches across the document set before they turn into disputes.

Ask

Question any document in plain English — answers grounded in the file.

Summarize

Turn a forty-page packet into the five lines that actually matter.

Azure Document Intelligence under the hood, per-tenant credentials — your documents never train a shared model.

Capability

EDI middleware — we act as the signal layer between your trading partners and your TMS.

Forwarders shouldn't have to maintain an EDI translation rack to receive a purchase order from a customer or a shipment status from a carrier. PulseCargo accepts X12 and EDIFACT on behalf of your tenants, normalizes the transaction, validates it against your contracts and routing rules, and feeds it into your TMS or back to the customer portal — with a full audit trail.

Inbound on your behalf

We host the AS2 / SFTP / VAN endpoint and translate inbound transactions into PulseCargo events:

  • X12 850 — Purchase Order from customer
  • X12 856 — Advance Ship Notice
  • X12 214 — Transportation Carrier Shipment Status
  • X12 315 — Ocean status details (vessel & container events)
  • X12 990 / 997 — Response / Functional ACK
  • EDIFACT IFTMIN / IFTSTA / IFTMBC — ocean & air equivalents

Outbound on your behalf

Send status, milestones, and invoices to trading partners without a single line of EDI code in your stack:

  • X12 990 — Response to a Load Tender
  • X12 214 — Status updates back to shippers
  • X12 210 / 810 — Freight invoices / commercial invoices
  • EDIFACT IFTMIN / IFTSTA — equivalent outbound flows
  • JSON webhooks — for non-EDI partners

Auditable end-to-end

Every transaction is captured, normalized, and traceable from partner endpoint to TMS record:

  • Raw EDI payload archived per-tenant for compliance / dispute resolution
  • Parsed structured events surface in the portal and Power BI
  • Synthetic Intelligence anomaly detection runs on inbound POs the moment they arrive
  • Failed parses route to a tenant-facing exception queue, not a black hole
Early access — production rollout in progress

Currently in private beta with a small number of design-partner forwarders. Full GA on Enterprise & Enterprise+ tiers. Talk to sales about a paid pilot if you have a trading partner waiting for an EDI integration today.

Multi-Entity · Row-Level Security

CargoWise permissions — already set.

Large forwarders operate multiple companies and branches in CargoWise with carefully maintained permission hierarchies. PulseCargo inherits them at the row level — so every user sees exactly the data they’re authorized to see in CargoWise. No re-keying. No shadow access matrix. No access creep.

  • ✓ Controllers and administrators receive full cross-entity access — automatically
  • ✓ All other users scoped to their assigned company and branch only
  • ✓ One tenant — many entities — perfectly isolated data per user
  • ✓ Applies across every module: anomaly detection, Pulse Trace, charge audit, and more
  • ✓ Permission sync runs with every CargoWise data pull — zero admin overhead
CARGOWISE PERMISSION INHERITANCE Controller / Admin Full cross-entity access Company A 2 active branches Company B 2 active branches SYD scoped HKG scoped LAX scoped ORD scoped Synced from CargoWise One

See the signal.
Skip the noise.

Synthetic Intelligence for freight. Engineered to turn your TMS data into decisions.

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